INM helps CARNA deliver rich, personalized online content and increase member engagement with AEM

CARNA logo

INM is excited to share a great client success story. We’ve been busy working with The College and Association of Registered Nurses of Alberta (CARNA) to deploy Adobe Experience Manager (AEM) as part of a large-scale revamp of the organization’s web presence.   

With more than 36,000 members, CARNA’s website is the organization’s single most important communication vehicle. The organization’s previous website was custom-built, and it had become outdated. It wasn’t mobile-compatible, and it was extremely challenging for the in-house team to update. With its web presence revamp, CARNA wanted to bring members closer to the organization by making it easier for them to quickly access necessary information and services, as well collaborate with other members via comments and discussions. In addition, CARNA wanted to accelerate content updates and allow all team members, regardless of technical ability, to keep the site up-to-date.  

After defining its goals, CARNA chose the Aptify Association Management Software (AMS) to manage membership and license registration processes. Then, after a thorough evaluation of web content management systems, CARNA chose Adobe Marketing Cloud, including the AEM Sites, Assets, and Social Communities modules. Working with INM, CARNA integrated Aptify to provide a seamless member experience throughout the site. By using AEM, CARNA has significantly improved the efficiency of its team. Edits that previously took days are now completed in a matter of hours and the resulting information is now more tailored toward members’ interests and specialties.

Read the full case study