INM helps launch a new website for people living with CML


INM is proud to announce the launch of a new website for people living with Chronic Myelogenous Leukemia (CML).  INM worked with Lind Publishing to create the overall brand identity for CML-IQ, as well as design and build the website, which is based on the WordPress platform. The website features articles about the latest research and news about CML, tips for living with the disease, upcoming congresses and events, and practical advice to help in making treatment decisions. The website also showcases CML Radio, which offers integrated audio interviews with physicians, nurses and people living with CML.

For this end-to-end project, INM helped Lind Publishing with the overall marketing and social media strategy, as well as the creation of the social media pages for the launch of the website. INM also designed a template for weekly mailers and maintains CML-IQ’s social media presence with weekly updates. Finally, INM worked with Lind on a sponsorship and advertising kit to help attract new sponsors and subscribers to CML-IQ.