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Impact - A Blog by INM

The Secret to Delivering the Best Digital Experience is a Solid Foundation

March 24, 2016 by Suzanne Fondacaro
Adobe Summit 2016

During this year's Adobe Summit held in Sin City, there is no doubt that the two words on everyone’s mind at the event are: Experience Business. Everyone is asking, wondering, predicting, strategizing on how, as digital marketers, we can deliver personalized compelling, consistent and continuous experiences to our customers at the right time, at the right place.

Not an easy task when you have multiple tools and systems all independently collecting data but not speaking to each other. It’s a headache to make sense of all this data coming in from various touch points.

So how to avoid falling into this trap?

As an Adobe partner, we have been building websites on Adobe Experience Manager (AEM) for many years, during which we’ve learned a few things. For one, AEM is a very powerful tool, and as our CEO likes to say, offers amazing opportunities to deliver the most engaging and compelling experiences, as well as a lot of rope to hang yourself with. In other words, you need to know what you are doing. If not you can very easily find yourself with a house of cards.

We wanted to put all this knowledge we’ve acquired over the years to good use by helping our customers leap into the known when it comes to AEM. And so, we created INM AEM Foundation, which we are pleased to launch this week at Adobe Summit.


INM AEM Foundation helps get AEM projects up and running fast, while ensuring solid foundations for optimal performance, scalability, compliance and change management. Based on best practices and modern architecture, INM AEM Foundation comes with full documentation and consulting hours to make sure your project launches fast, and avoids common pitfalls.

As we’ve heard all week, the key to becoming an experience business is having a digital ecosystem built on solid foundations that is able to support all your marketing efforts. We can help you get there with INM AEM Foundation.

For more information, or to get a demo, visit INM.com/Foundation

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