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Impact - A Blog by INM

Google Rolls Out Mobile-friendly Update - How Does This Impact You?

April 23, 2015 by Suzanne Fondacaro

If you’ve been procrastinating on making sure your website is optimized for mobile devices, Google’s latest update might just be the kick in the behind you need to get moving. Google announced earlier this year that it was going to be changing its search algorithms and that a website’s mobile-friendliness would be a factor in determining search ranking. Yesterday was officially M-Day and Google made its mobile-friendly update attributing higher rankings to mobile-friendly pages on mobile search results.

To be considered mobile-friendly by Google, users have to be able to easily read your web content on their mobile devices without having to zoom, tap, scroll or fiddle with the navigation.


Image source: Google

So what does this mean really?

This update affects search rankings on mobile devices only and applies to individual pages and not to entire websites. What this means is only the pages on your site that aren’t mobile friendly will result in lower search rankings and not the entire site. Also, important to note is that search results on desktops and tablets are not affected. It will take a few days to a few weeks to impact analytics results, but if your site isn’t optimized for mobile, do expect to see a significant decrease in mobile traffic. However, once you make pages mobile-friendly, Google will automatically crawl and index your pages bringing your ranking back up.

How to know if your website is ok?
You can check if your site is mobile friendly in a few ways:

What to do if your site is not up to snuff?
When creating or redesigning your website, it’s important to ensure from the get go that your site is mobile friendly and that it will load and display correctly on mobile devices. This Google update should not be the only reason fueling your website optimization plans. According to Forrester Research, “in 2015, the gap will increase between leaders and laggards. Leaders will use mobile to transform both their customer experience and their business.”

Mobile has forever revolutionized how consumers are interacting with your website and your business. Make sure you don’t fall behind the pack. If you would like more information on how to make this happen, please contact us.

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