Archive for '2015'
AEM projects are usually large, take multiple months to complete, involve many people and often multiple departments. If you do not have a solid plan, experienced AEM experts and a good leader at the helm, expect scary things to happen.
Here are 6 horror scenes to avoid during AEM projects:
Recently, INM and Adobe gathered eleven top mobile decision makers for a lively roundtable conversation about mobile strategies. Facilitated by mobile subject expert, Marcel Boucher, from Adobe and moderated by Vahe Kassardjian from INM, the discussion focused mostly on time to market, leveraging users’ context and the importance of added-value.
Usually when a new product launches, you hear a lot about the improvements and features that it offers, with lots of emphasis on the bells and whistles and the “checklist”. However, what I find interesting is to step back and see what those features really mean for you and how they can address the business challenges that organizations are facing.
We now live in a time where digital experiences are everywhere, even where we least expect them. So, the likelihood that your consumers are interacting with your brand through a digital experience is extremely high. The challenge that this creates for you - the marketer - is that you need to ensure that the experience you provide your customers is consistent and continuous through all your different channels, because client expectations are higher than ever. In an era where people are connected to multiple devices at all times, customers expect to begin a transaction on their mobile phone, continue it on their tablet and finalize it on a computer without disruption or a change in experience. As if this wasn’t challenging enough, the growth in connected devices further expands a brand’s experience delivery.
If you’ve been procrastinating on making sure your website is optimized for mobile devices, Google’s latest update might just be the kick in the behind you need to get moving. Google announced earlier this year that it was going to be changing its search algorithms and that a website’s mobile-friendliness would be a factor in determining search ranking. Yesterday was officially M-Day and Google made its mobile-friendly update attributing higher rankings to mobile-friendly pages on mobile search results.
Every March, a few thousand of the greatest minds in digital marketing make the trek to the mountains of Utah to gather for Adobe Summit, the largest and highest profile digital marking conference in North America.
This is THE event for Adobe’s Marketing Cloud team, with a slew of big announcements around innovation, product enhancements and stellar new clients. With over 7,000 attendees and top-notch production, the event feels a bit more like a rock show than a conference.
A few weeks ago, we attended the Montreal Adobe Experience Manager (AEM) User Group meeting where the discussion topic revolved around the differences and challenges in working in Touch UI vs. Classic UI.
When Adobe introduced AEM 5.6 it also introduced a new mobile-friendly Touch UI (also known as Graphite UI). This UI was meant to address the growing need for authors to be able to create and edit content on their tablets and phones while on the go. Touch UI is designed with the author in mind, allowing for easy updates using a touch-device, while still supporting navigation with a mouse for users working on a laptop or desktop.