Last week we had the pleasure of hosting the first local meeting of the Montreal Chapter of the Adobe Experience Manager (formerly Adobe CQ) user group. Since the event took place on the eve of World Usability Day, we decided to focus our discussion around the topic of Author Experience.
The concept of “author experience” has changed tremendously over the last several decades. Back in the 1970’s, content authors engaged with technology in a centralized way. Applications were housed on central servers and users needed to be trained on custom interactions. This often involved highly custom classes and training sessions. In the 1990’s, the interactions became more standard and industrialized and authors were given off-the-shelf manuals to learn how to use their tools.
Today, we understand that there is value in building technologies and systems that are more intuitive and provide greater guidance. When a web content management system (WCMS) is implemented with the author in mind, it will increase productivity, improve collaboration, reduce change management, ensure employee satisfaction, increase quality and content hygiene, and create better consistency and governance.
But how do you design your web content management implementation to meet the needs of your authors? Let’s look at some recommendations and best practices.