If you've been following the social buzz lately, you’ll have already heard of Facebook’s new search engine called Graph Search. The new engine was announced to the public on January 25, 2013 and will start being implemented in its beta phase in the next few months. Integrated with the Microsoft search engine Bing, Graph Search aims to provide Facebook users with the ability to quickly find friends with similar interests. For instance, a quick Graph Search would tell you who, amongst your friends, is already a fan of INM on Facebook.
What this means for your company
If your company isn't already on Facebook, Graph Search should be a wake-up call. With the new search engine, people will be able to immediately view recommended suppliers, brands and establishments. With one search you can find a dentist that a friend goes to, or a local restaurant your friend has visited in San Diego and liked so much he joined their Facebook page. Building your presence on Facebook will therefore be more important than ever. What used to be a nice way to connect and stay in touch with people you’ve already reached will become a word-of-mouth goldmine. Graph Search will immediately prove that you have gained the seal of approval from a person’s friends and create positive word-of-mouth about your company with minor effort.