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Impact - A Blog by INM

Archive for '2013'

    Getting Ready For The New Canadian Anti-Spam Law

    Inbox full of spam

    The Government of Canada has been busy lately working on a new Anti-Spam Law that aims to discourage the most damaging forms of Spam in Canada. First written in December 2010, the law was revised in January 2013 and is awaiting a Governor in Council order to take effect. This new law will affect anybody who sends commercial electronic messages that “encourage participation in a commercial activity, regardless of whether there is an expectation of profit”. 

    Simply speaking, when sending Commercial Electronic Messages, or CEMs, senders will now have to obtain consent from the recipient first, before sending any communication. This consent can be obtained either verbally or in writing, but it must contain the name of the organization, a mailing address and contact information (phone number or email address), a statement explaining on whose behalf consent is being sought, the identity and contact information of a third-party used to obtain consent. Organizations will also need to include information that identifies them clearly when sending any electronic message. The sender will also have to provide a clear and easy way to unsubscribe from the list of recipients, and must allow recipients to opt-out of all communication sent by the organization and by third-party partners.

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    What do the changes to Adobe LiveCycle ES4 mean for you?

    Example of a mobile-friendly LiveCycle form.
    Source: LiveCycle Blog

    Earlier this week, Adobe announced the launch of the most recent version of its enterprise form and document platform, LiveCycle Enterprise Suite 4 (ES4). This new version introduces several enhancements that embrace the “mobile first” ideology, and which should improve accessibility and ease–of-use of forms.

    One of the major improvements to LiveCycle ES4 is its transition towards HTML5 for the Workspace tool which enables the product to work seamlessly on any platform, whether it is an Android tablet, an iPhone or a desktop. Adobe has upgraded LiveCycle to be fully optimized for mobile platforms. For businesses, this means greater flexibility for in-field use of forms. For business applications like insurance on-boarding this means that forms can easily be completed and processed directly in the field, using standard mobile devices, like tablets. . Forms and workflows can be managed from any location, online or offline, enabling companies to have a more seamless integration in everyday life and ultimately improving productivity.

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    What Facebook Graph Search Means For Your Business

    Facebook Graph Search

    If you've been following the social buzz lately, you’ll have already heard of Facebook’s new search engine called Graph Search. The new engine was announced to the public on January 25, 2013 and will start being implemented in its beta phase in the next few months. Integrated with the Microsoft search engine Bing, Graph Search aims to provide Facebook users with the ability to quickly find friends with similar interests. For instance, a quick Graph Search would tell you who, amongst your friends, is already a fan of INM on Facebook.

    What this means for your company

    If your company isn't already on Facebook, Graph Search should be a wake-up call. With the new search engine, people will be able to immediately view recommended suppliers, brands and establishments. With one search you can find a dentist that a friend goes to, or a local restaurant your  friend has  visited in San Diego and liked so much he joined their Facebook page. Building your presence on Facebook will therefore be more important than ever. What used to be a nice way to connect and stay in touch with people you’ve already reached will become a word-of-mouth goldmine. Graph Search will immediately prove that you have gained the seal of approval from a person’s friends and create positive word-of-mouth about your company with minor effort.

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    A Sneak Peek into Adobe CQ 5.6

    Adobe CQ 5.6 Interface

    It’s that time of year again when Adobe hosts a special webinar to preview some of the key features that are slated to be unveiled in the next generation of its web content management solution, Adobe CQ. While we still need to wait until the Adobe Digital Marketing Summit in March to see the official product announcement and the final list of features, the sneak peek provides insight into the direction and the approach the product is taking with this round of enhancements.

    The first change to mention is not a feature of CQ, but a new layer of packaging on the total Digital Marketing offering that Adobe delivers. Adobe has reorganized its product line into a new package, called the Adobe Marketing Cloud. This package includes five key segments of solutions:

    • Adobe Analytics
    • Adobe Target
    • Adobe Social
    • Adobe Media Optimizer
    • Adobe Experience Manager
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