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Impact - A Blog by INM

Delivering Web Experience Management

June 1, 2011 by Andrea Simmons
Adobe Solutions Partner Logo

As you may have heard, we officially became an Adobe Solutions Partner last month. As a long-time Adobe friend and partner, this was a logical next step for us. However, the real catalyst behind us joining this program was Adobe’s new Web Experience Management (WEM) platform, CQ5. Over the past few years, we’ve worked with a number of clients to build websites and help them create their digital presence. Until recently, we’ve mainly leveraged open source technology (such as Joomla!, Drupal and WordPress) as the foundation and built bridges to other solutions or we've done customizations to create the desired experience. For some of our clients, the open source web content management systems (CMSs) have been great and have met all their requirements. But for others, we started to run into some walls and barriers where we were stretching the technology to its limit.

This is where the Adobe CQ5 platform comes into play. The technology, acquired by Adobe last year from Day Software, is a robust, modular platform that encompasses web content management, digital asset management, and social collaboration. It is truly an enterprise caliber solution that delivers a balance of effectiveness, improved client experience and multi-channel optimization. 

What’s really impressive about CQ5 is the platform’s capability to deliver great user experiences at a reasonable cost. It natively supports rich content, and leverages standard components for organizations to easily craft rich experiences and deliver contextual content to different user profiles.

CQ5 is like the Mercedes of web technology. It’s refined, finely engineered, robust, and economical to operate. Everyone would love to have the power and prestige it delivers, but it won’t be a fit for every client, or every project budget. But we with this in our toolbox, it does equip us to serve a broader range of clients on web projects and it will enable us to push the boundaries further for certain projects.