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Impact - A Blog by INM

UX Masterclass Presents Future View of User Experience

September 23, 2010 by Raluca Ene
UX Masterclass

Earlier this week our friends at Yu Centrik and the UXalliance hosted UX Masterclass, a one-day international conference on user experience design, here in Montreal. The two groups did a great job of presenting a more advanced take on usability topics than you typically see in a one-day event. They recruited over 25 expert speakers from across the globe and provided local UX teams with the opportunity to meet with some of the leading minds in the UX space.

What was interesting about the conference was that it looked beyond the traditional content around user experience and provided an opportunity to dig into the processes and approaches for resigning the interactions of the future. Presentations went beyond the “expert instinct” and looked more at focusing on the client’s end-to-end user experience. This involves mapping all of the relevant touch points with a client from the first engagement to the last, not just looking at the experience within a specific application. This moves the UX effort out to the entire company, including marketing, customer support, administration, management, designers and developers. It also involves looking at user experience design that’s multiplatform, supports multiple entry points and accommodates a global audience.

Another interesting element of the conference was the CARS framework for future rich internet application (RIA) interfaces that was presented by Vidya Drego, an analyst with Forrester. This model looks at the four key elements a successful future RIA interface should address. According to Vidya, the interfaces of the future will be:

  • Customized by the end user – designed to allow the user customization of the content and form of the interface he’s interacting with.
  • Aggregated at the point of use – designed to combine and display information from one or more data sources in a contextual way.
  • Relevant to the moment – designed to provide the right aggregated information and experience to the user at right point in time and at the point of use suited to the user’s context.
  • Social as a rule, not an exception – designed to allow sharing of relevant content, interaction in the social space and aggregation of data from social mediums if relevant to the context of use.   

 In comparing this vision to our recent projects, we are right on-target with these recommendations. In fact, five of the key projects I’m currently working on deliver on all four of these points.

The conference provided a great opportunity for discussion and validation, as we are in the midst of some very ambitious projects that are pushing the boundaries on user experience design. We look forward to sharing details about these exciting projects in the near future.