• français
  • RSS
Impact - A Blog by INM

Why Businesses Shouldn’t Overlook Android

August 13, 2010 by Andrea Simmons
Android Robot Logo

It’s been a dismal time for Google with the discontinuation of Google Wave, but some interesting news has surfaced about the market share figures for the Google Android operating system. In the second quarter of 2010, Android Smartphone shipments have surged by a whopping 886%. During the same period, RIM saw a 41% jump in Blackberry sales, allowing it to maintain almost a 50% market share lead over the iPhone. These are some interesting numbers, but why is the Android seeing such an incredible increase? One possible issue inflating these figures is the definition of what constitutes a “Smartphone”. While one would expect a Smartphone to be a robust, app-running device, for the purposes of market share data, pretty much any device that has the power to surf the web and is running Android to do so is counted as an “Android powered Smartphone”.

What does this higher than expected Android market share data mean for businesses contemplating getting into the mobile market? Well, the good news is that the market is narrowing down to just three major players in terms of OS (until Windows finally comes out with its Windows Phone7 OS). The even better news is that companies now have a viable delivery alternative to the iPhone for rich mobile content. The Android operating system supports Flash and has its own App Store. With its skyrocketing adoption level, Android is quickly becoming another channel for reaching consumers and it’s one that companies in the mobile space should have on their radars.