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Impact - A Blog by INM

Archive for 'February 2010'

    Improved Printing for ePublishing with Adobe AIR 2

    Since the original beta launch of Adobe AIR almost two years ago, one of the key features missing for making it a really useful tool for companies looking to leverage it for ePublishing applications was the limited functionality offered for local printing. We had looked into using Adobe AIR as a way to create a truly online and offline ePublishing solution for delivering PDFs through the browser, like we do today with our INM Reach product online. However, the lack of control in the initial beta version of Adobe AIR meant a lot of workarounds and customizations.

    The new AIR beta 2 release now makes this much more feasible. This release provides developers with tighter integration with the desktop, including much more control over local printers and improved support for cross-platform printing. In addition, it also offers support for detection of mass storage devices, added support for secure socket layer communication and even the ability to open a file with its default application.

    Pepsi Skips Super Bowl XLIV?

    The talk of the town today is most definitely the buzz around the Saint’s victory in yesterday’s XLIV Super Bowl. But of almost equal discussion amongst those in the marketing community is Pepsi’s absence as an event sponsor.

    In the past 20 years, Pepsi has been the single most important advertiser at the Super Bowl, spending over $135M on sponsorship. Last December, Pepsi surprised everyone by announcing that it was pulling its sponsorship and instead will give away $20M to "worthy causes", including health, arts and culture, food and shelter, the planet, neighborhoods and education.

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