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Impact - A Blog by INM

Time or Money spent? Which do consumers value most?

April 29, 2009 by Benoit David

Time or Money spent? Which do consumers value most?

Alice LaPlante asks that question following a study conducted by researchers at the Stanford Graduate School of Business.

So what about time saved? Is it as satisfactory? Do consumers value being able to do something fast so they can then quickly do something else? Or even do more of the same thing?

This is what Rich Internet Applications are all about: making the user experience as best as it can be, whether you are searching, learning or shopping. Good examples are RIAs built for eCommerce, to help consumers easily and quickly get what they want. The return is more conversions and loyalty, and less drop-off.