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Impact - A Blog by INM

RIAs hit Hollywood

March 26, 2009 by Tanya McGinnity

Universal Pictures have launched an Adobe AIR widget to allow film-goers to get all the information they’ll need in order to keep up to date on the upcoming movie ‘Fast and Furious’. The application offers breaking news related to the film, exclusive content, a countdown timer to the launch date, easy access to view trailers and video clips, wallpaper images, polls, and a chat feature to allow users to connect with other fans.

The widget is a solid piece of marketing and is a must-have for anyone who is passionate about this film. It is one of the first examples of the use of an RIA by Hollywood in the promotion of a film and demonstrates a creative execution which enables fans to connect with each other and discover the information they are seeking all from one desktop-based application. Universal Pictures was able to repurpose existing content and package it within a high-octane looking package, ensuring that they are creating a dynamic user experience with materials already on hand. It’ll be interesting to see the results of how many users downloaded the application as well as if this has any impact on the box-office receipts. Click here to download the ‘Fast and Furious’ RIA.