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Impact - A Blog by INM

Archive for 'March 2009'

    RIAs hit Hollywood

    Universal Pictures have launched an Adobe AIR widget to allow film-goers to get all the information they’ll need in order to keep up to date on the upcoming movie ‘Fast and Furious’. The application offers breaking news related to the film, exclusive content, a countdown timer to the launch date, easy access to view trailers and video clips, wallpaper images, polls, and a chat feature to allow users to connect with other fans.

    The widget is a solid piece of marketing and is a must-have for anyone who is passionate about this film. It is one of the first examples of the use of an RIA by Hollywood in the promotion of a film and demonstrates a creative execution which enables fans to connect with each other and discover the information they are seeking all from one desktop-based application. Universal Pictures was able to repurpose existing content and package it within a high-octane looking package, ensuring that they are creating a dynamic user experience with materials already on hand. It’ll be interesting to see the results of how many users downloaded the application as well as if this has any impact on the box-office receipts. Click here to download the ‘Fast and Furious’ RIA.

    Why Web 3.0 should never come to be

    In essence, the web is a self-structuring and evolving entity. Unlike most industries that matured in the last couple of hundred years, it’s not controlled by one central entity, or a "boy's club" of key players (like that of the telecommunications or airline industries). No one’s in charge (nor should anyone be in charge) of clustering a bunch of "blessed" features under a simplistic label and marketing them as a package to the rest of the world.

    I don't mean to criticize Tim O'Reilly for having coined the term "Web 2.0" because he did precisely what I am advocating. He observed the hotbed of ideas, identified trends and brought forward emerging patterns of successes and labeled them “Web 2.0”.

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    A discussion of “Game-Changing Technologies”

    During the panel discussion on “Game-Changing Technologies” at the recent Photo Marketing Association, Tradeshow and Conference, I brought up the point that Web 2.0, in fact, doesn’t really change any game after all. My position was that most theories in marketing developed in the last fifty years studied only one sample audience: the baby boomers. Gen-Xers are the forgotten generation, hardly paid attention to and always assumed to follow in the steps of the baby boomers. With the emergence of Generation Y, the economic balance of the world is shifting and what is considered to be “new technologies” are in fact “everyday technologies”.

    Many believe that the game is changing but in fact, our old assumptions and initial theories were indeed flawed to begin with.

    Deep down, humans haven’t changed. We all have the same needs, desires and anxieties as before. Whether we are participating in Web 3.0, Web 2.0, or Web 1.0, it’s important to address these needs as opposed to just jumping on the same bandwagon as the Jones’s.

    In my next posting, I will argue that the term “Web 3.0” should never come to be. Stay tuned.

    INM’s President Participates in Panel Discussion at PMA’09

    INM President and Co-Founder, Vahe Kassardjian was in attendance at the recent Photo Marketing Association Tradeshow and Conference held in Las Vegas from March 1st to 5th and spoke on a panel discussion on “Game-Changing Web 2.0 Technology” as it relates specifically to the photo imaging industry.

    The panel comprised of Paul Worthington from Future Image Inc., Yuval Koren, founder and Chief Product Officer at Eye Fi and Greg Downing from xRez Studio Inc, covered how development platforms such as Microsoft Silverlight and Adobe Air are allowing new imaging technologies to flourish.

    Virtual Panel on "The Current and Future State of RIA"

    Info Q has just conducted a Virtual Panel on “The Current and Future State of RIA” featuring the thoughts of many individuals from well-known and well-respected companies in the space such as: Mozilla, Curl, Java, Microsoft and Adobe. Each spokesperson was provided with a series of questions relating to whether RIA technologies have “made it”, what the optimal user experience of the RIA should be, what other applications will be driving RIA technology adoption, as well as an overview of the various RIA frameworks and languages.

    This virtual panel provides an examination of how each company views where RIAs are headed and the advances made by each as of this point. The predictions point towards greater use of RIAs within the enterprise, integration with audio and video and applications that harness the power of real-time collaboration.