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Impact - A Blog by INM

Archive for 'January 2009'

    The Xbox 360 Experience

    It’s amazing to think of how far products have come in our digital generation. Before, consumers would purchase a piece of equipment with a sole purpose in mind, knowing that their experience of this product would be the same as the day they sent in their warranty card.

    Oh how things have changed. We’ve moved into an era where via a software push, our user experience of a hardware solution can completely change and a product purchased with a set of expectations gets a re-vamp within seconds.

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    Adobe Announces LiveCycle ES via Amazon Web Services

    Adobe Systems Incorporated has announced “the immediate availability of Adobe® LiveCycle® ES Developer Express software,a full version of Adobe LiveCycle ES hosted in the Amazon Web Services cloud computing environment. Using the Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3) technologies, Adobe’s offering provides a virtual, self-contained development environment where enterprise developers can prototype, develop, and test Adobe LiveCycle ES applications without needing to install and configure Adobe LiveCycle ES themselves.”

    By combining Adobe’s Portable Document Format (PDF), Adobe Reader®, Flex® and Flash® technologies with the Amazon Web Services (AWS), developers now have an instant, ready-built sandbox to work in. The upfront costs, installation fees and maintenance hassles that traditionally follow when development teams begin work with a software package are eliminated with this offering.

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    Amazon reaps the benefits of increased online shopping

    While experts predicted a decline in eCommerce sales this holiday season due to the current global economic downturn, Read Write Web recently reported, that Amazon’s 14th holiday season was its ‘best ever’ with the online retailer processing over 6.3 million orders worldwide (for one day - December 15th). Why was Amazon so successful where others weren’t? Well, it may be partly due to the company’s open adoption of new technologies to improve the shopping experience. Amazon was among the first to incorporate RIA elements into its site and today it continues this innovation with the recent addition of its Windowshop.com platform.

    The market was fruitful for many retailers this year, with ComScore reporting that U.S. consumers spent almost twice as much online during the final weekend before Christmas as they did last year. However the question is will this continue?

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    INM President Judges MBA Case Competition

    INM President and Co-Founder, Vahe Kassardjian, will once again serve as a judge for the annual John Molson MBA International Case Competition.

    The 28th annual competition will bring together 30 teams of MBA students from the world’s top business schools, including groups from Canada, France, China and India. This event provides these students with a unique opportunity to perfect their presentation skills and strategic thinking, while formulating recommendations for real-world business cases. The theme of this year’s competition is “United in a Changing World” and focuses on the challenges and opportunities presented by the reality of globalization.

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