Retailers Up eCommerce Spend: Focus on SaaS Options
A recent Internet Retailer report includes some interesting information about how retailer are addressing their eCommerce needs in today’s leaner market. While 72 percent of retailers are planning to purchase new eCommerce applications or services this year, what they are spending their money on is changing. New investments are focused on technologies that are critical and will produce the most business.
A big change is that web retailers are taking advantage of more affordable hosted software and software-as-a-service (SaaS) applications to update their e-commerce platforms. The survey finds that 29.3 percent of merchants are implementing SaaS applications in lieu of more costly licensed software options. The on-demand SaaS options provide merchants with two key advantages, they are quick to implement and roll-out and they often provide instant access to new features.
It looks like SaaS is making inroads across many markets these days.