Adobe Improves SEO with Special Version of Flash Player
Adobe announced today that it has made a special version of Flash Player available to Google and Yahoo that drastically improves search engine indexing of the Flash file format (SWF). This new version will uncover information that search engines could not previously access, providing more relevant search rankings for all of the rich Internet applications (RIAs) that leverage the Adobe Flash Player.
This announcement means that organizations that have previously spent significant time and money to build a work-around solution to SEO-enable their RIAs no longer have to take any special steps to do so. Application developers and content producers can simply create their content in SWF and the search engines can read the attributes directly.
Search engine optimization has been a major hurdle for many retailers in moving toward an RIA-driven site. This announcement makes it that much easier.