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Impact - A Blog by INM

Archive for 'July 2008'

    The Year to Come – Looking Forward

    In my last post, I took a moment to look back over the past year to see what changed. After looking back, it’s time now to look forward and predict what will happen over the year to come.

    What’s in store over the next 12 months? Well, I see a number of big changes brewing on a few different fronts:

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    One Year Later – Looking Back over the Last 12 Months

    In preparing for the one year anniversary of Impact, I decided to write two posts – this one, which looks back over what’s happened in the past year, and a second post which will go up tomorrow that will look forward to what we can expect in the coming twelve months.

    Since July 2007, there have been a number of big changes in our space. Here are my thoughts and comments on a few of the key ones:

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    Happy Anniversary Impact

    It seems hard to believe, but it was one year ago today that we put up our first post and officially launched Impact. In the past year, we’ve added 55 posts on a number of different subjects. Some of our most popular ones include:

    I hope you’ve found the blog interesting and helpful and that you’ve subscribed to either our RSS Feed or our Email Notifications to stay up-to-date on our latest posts. We welcome comments below or you can send feedback by email to Andrea@INM.com.

    For the next year, we plan to expand our team of bloggers to introduce you to more members of the INM team and to add in a little more news to our mix. Stay tuned.

    The Changing Face of BI

    In the previous article of this series, we looked at how changes in the enterprise are creating a need for BI. In this final article of the series, we will look how BI has changed to meet the needs of the new market it addresses, from the challenges it creates to the evolution of the technology.

    BI in its current form is a relatively new market that comes with a number of challenges, some which are technical and others which are less so. Some challenges include:

    • Organizing a company’s data into a data warehouse
    • Establishing and enforcing standards for the new BI solution
    • Managing security and compliance
    • Traning staff on the operation of new sytems
    • Managing the cultural shift in an organization at all levels (executive, management, and staff)
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    The Enterprise Shift and the Role of BI

    In the first article of this series, we defined Business Intelligence (BI) and looked a bit at its history and current day role. In this instalment, we are going to look at the changes in the enterprise and how BI’s role within the organization has changed.

    Let’s start with a look at how management used to function, years ago, management was primarily based on the pyramid style, with a few white collar workers leading a greater number of subordinates. The power within an organization sat with the few at the top of the pyramid, where managers made decisions and told employers what to do as a result of privileged data that they had access to.

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    What is Business Intelligence (BI)?

    There’s been quite a bit of news lately on Business Intelligence (BI) and its changing role in the enterprise. All of which has inspired me to write an article series on the topic. Over the next couple of weeks, I will be looking deeper into BI, covering what it is, its role in the shifting enterprise, and how new tools and technologies on the market are changing its face.

    Let’s start with an introduction and definition of what we mean by Business Intelligence. According to Wikipedia, Business Intelligence is defined as “the technologies, applications and practices for the collection, integration, analysis, and presentation of business information for the purpose of supporting better business decision making.”

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    Adobe Improves SEO with Special Version of Flash Player

    Adobe announced today that it has made a special version of Flash Player available to Google and Yahoo that drastically improves search engine indexing of the Flash file format (SWF). This new version will uncover information that search engines could not previously access, providing more relevant search rankings for all of the rich Internet applications (RIAs) that leverage the Adobe Flash Player.

    This announcement means that organizations that have previously spent significant time and money to build a work-around solution to SEO-enable their RIAs no longer have to take any special steps to do so. Application developers and content producers can simply create their content in SWF and the search engines can read the attributes directly.

    Search engine optimization has been a major hurdle for many retailers in moving toward an RIA-driven site. This announcement makes it that much easier.