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Impact - A Blog by INM

iPhone Roadmap – What’s missing?

March 12, 2008 by Andrea Simmons

Last week, Apple unveiled its roadmap for the iPhone. The plans announced mainly fall into two categories, supporting iPhone in the enterprise, and opening up the iPhone’s software development kit (SDK) to third-party developers.

For enterprises, Apple is licensing the Microsoft ActiveSync technology to add support for Microsoft Exchange within its current iPhone applications. At the same time, they have also announced that they are allowing third-party developers to license their native SDK for the creation of iPhone applications.

There are already 1,000 web applications available today for the iPhone, and 71% of mobile browser traffic in the US is coming from iPhone users. Now the only thing missing from the equation is support for rich Internet applications (RIAs). Rumours of Flash support have been swirling around since the official announcement of the device, but Apple hasn’t confirmed anything.

Now with the advancements made by Microsoft with its upcoming version of Silverlight 2.0, Apple has a choice of paths. They can either opt to support RIAs though Adobe Flash Player or through Microsoft Silverlight. Or maybe they will opt to support both. We eagerly await Apple’s next move.