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Impact - A Blog by INM

The Pendulum Swings Back

February 25, 2008 by Andrea Simmons

Back in September, I wrote about an interesting article in Dr. Dobb’s Journal about how the pendulum is swinging back toward the delivery of desktop-like experiences. With Adobe’s official announcement of its new Adobe Integrated Runtime (AIR) yesterday, the pendulum has picked up even more momentum. AIR allows application designers to think beyond the browser to cost-effectively add desktop support into their clients’ web interactions and deliver RIAs in a partially connected environment.

Even though AIR is just out, there are already a number of early deployments that range from consumer-facing media players, games, personal shopping assistants and product configurators, through to business-oriented data-entry and dashboard tools. Big name brands like eBay, Nickelodeon, and NASDAQ are already delivering applications that leverage AIR.

The biggest hurdle toward adoption is helping those responsible for client communications understand the potential of AIR and how to leverage it within the scope of client interactions.