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Impact - A Blog by INM

Retailers Turn to RIAs

November 16, 2007 by Andrea Simmons

With the holiday shopping season kicking into full swing in North America, it’s a good time to take a look at the online retail market.

For the first year, analysts are predicting a slowdown in eCommerce growth, which has many retailers anticipating softer results than previous years as they fight for the same pool of clients. Retailers know that they need to entice new clients over from competitors, as well as decrease drop-off from the ones they currently have, to remain competitive in a softer market.

Rich Internet Applications (RIAs) have become a hot topic of conversation as retailers explore ways of differentiating themselves and making the shopping process more engaging for clients. Retailers are embracing rich content, product selection and comparison tools, visual customization tools, and streamlined shopping carts, and they’re seeing strong results.

For a more detailed look at eCommerce and RIAs, read our recent white paper,Enhancing eCommerce ROI through Rich Internet Applications (RIAs).