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Impact - A Blog by INM

    Amazon’s Modest Plan for World Domination

    Amazon’s Modest Plan for World Domination

    With Pokemon Go stealing all the thunder this summer, little attention was paid to Amazon Prime Day (July 12th, 2016).  Amazon indeed wanted media attention, but its actual plan was a little more ambitious. It was something like securing world domination.  

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    What is Accessibility and why you should be
    aware of it

    What is accessibility and why you should be aware of it

    Almost everyone is disabled…or will be at some point.

    If you are wondering if Accessibility  for the web is really that important, the answer is Yes. And, it will continue to become even more so in the coming years. Accessibility refers to the ability for everyone, regardless of disability (sight, auditory, motor and cognitive) or special needs, to access, use and benefit from everything within their environment, whether it be physical or digital.  

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    How Customer Experience aligns with eBusiness at the SAQ

    How Customer Experience aligns with eBusiness at the SAQ

    Last Friday, Jacques Farcy, VP Marketing and Merchandising at the SAQ, was the guest speaker at APCM. A veteran of B2C marketing, Jacques joined the SAQ in 2015. On Friday, he very eloquently shared his 15-or-so months of tenure through solid ideas and precise vocabulary. His talk was like a breath of fresh air in a world addicted to pseudo-brofound bullshit.

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