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Impact - A Blog by INM

    The Business Experience Wave: Going Beyond Customer Experience

    INM Team presenting on Experience Business Wave

    On April 20th, we had the pleasure of welcoming over forty digital media professionals for a presentation on the “Business Experience Wave”.  With us we had several decisions-makers from large organizations, industry veterans, as well as friends with whom exchanges are always interesting.

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    Six scariest AEM mistakes your team can make

    AEM6.1

    AEM projects are usually large, take multiple months to complete, involve many people and often multiple departments. If you do not have a solid plan, experienced AEM experts and a good leader at the helm, expect scary things to happen.

    Here are 6 horror scenes to avoid during AEM projects:

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    INM and Abobe Gathered Eleven Mobile Decision Makers to Talk Shop

    AEM6.1

    Recently, INM and Adobe gathered eleven top mobile decision makers for a lively roundtable conversation about mobile strategies. Facilitated by mobile subject expert, Marcel Boucher, from Adobe and moderated by Vahe Kassardjian from INM, the discussion focused mostly on time to market, leveraging users’ context and the importance of added-value.

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